Men’s and women’s awareness of technology terms |
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Percentage of internet users who have a good idea of what the term means |
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Terms |
% of online men |
% of online women |
Spam |
90* |
87 |
Firewall |
83* |
73 |
Spyware |
82* |
74 |
Internet cookies |
74* |
62 |
Adware |
60* |
44 |
Phishing |
36* |
23 |
Podcasting |
16* |
11 |
RSS feeds |
12* |
6 |